With 30 years’ experience in the printing industry, we have identified the four biggest mistakes people make when they need business cards.
1. “TOO MUCH INFORMATION” – A card that is filled to the brim, with words and numbers galore, is going to overload the recipient – and generate a quick path to the wastebasket. Wide open ‘White Space’ draws attention to the information that IS there.
(If there is an abundance of information that needs to be included, consider a two-sided card, or a fold-over business card. We design and print those, too!)
2. “DO IT YOURSELF” – There are software programs, as well as perforated, business-card stocks, avail-able for the do-it-yourselfer. These are perfect for your 10-year-old’s booming snow-shoveling business. But, when you want to make a memorable first impression, a professional business card can make the difference between “Wow!” and “Oh, this guy must be just starting out.” When you build a house, you call a contractor. When you’re building an image, doesn’t it make sense to call a professional? At Ludlow Printing, we work with thousands of business owners in hundreds of different occupations. We know what works best for each profession – and love sharing that knowledge with our customers!
3. “BORING DESIGN” – We’ve all seen it. The “Standard Business Card”. Company name, centered in the middle of the card. Phone numbers in the bottom corners. “Free Estimates”, or “Fully Insured” in the top corners. Website or Email address positioned predictably on the card. Maybe a clip-art image of some-thing occupation-related. B-O-R-I-N-G … !
No, it’s not rocket science. But it IS graphic design science. We have hundreds of thousands of beautiful graphics and photos at our fingertips, and the knowledge of what will work for your business. We ask our customers to give our designers some ‘artistic license’. The proofs they receive invoke comments like, “You are a ROCK STAR!!” and too many “Wow’s” to count. (Since we are a print shop, and not a glitzy advertising firm, you’ll be pleasantly surprised by our low design rates, as well.)
4. “NOT HANDING OUT ENOUGH CARDS” – Once you have your business card ‘Masterpiece’, you need to get it out there, circulating, bringing more traffic to your website, more phone calls, and added clients. Carry them with you. Always. Not just to networking events, but to the grocery store, sporting events, PTO meetings and, yes, even to Church! You never know when you’re going to strike up a conversation about what you do (That will be often, if you play your cards right!). Hand them your business card. In fact, hand them two! One for their use, and one to give to someone they know who might need your services.
Because we recognize the effectiveness of handing out boat-loads of business cards, we have structured our prices to double your 500-card order for only a few dollars more. 1,000 cards for less than you’d pay for 500 somewhere else.
Don’t make these mistakes when ordering your business cards. Visit Ludlow Printing, and let us put our experience and talents to work for you. It’s your image. We’ll take it from here!